In order to increase appeal to millennials, Victoria Secret's Pink Nation shopping app now doubles as a chat messaging app. In the app, public chats can be customized with different backgrounds and users have access to a wide range of branded emojis. To help the conversations flow, the app provides a number of suggested topics to get you chatting, such as holiday gifts or school. Much like Instagram, the app also has a variety of filters and stickers that can be applied to photos before sharing to a variety of social networks.
On top of showing off new offers and deals on a regular basis, the app will be used to unveil exclusive content to Pink Nation users on the annual Victoria's Secret fashion show.
Girly Messaging Apps
Pink Nation by Victoria's Secret Now Also Serves as a Chat Messaging App
Trend Themes
1. Chat-based Shopping - Combining chat features with shopping in one app is a disruptive innovation opportunity for e-commerce and retail industries.
2. Branded Messaging Emojis - Developing bespoke emojis and stickers for messaging apps is a disruptive innovation opportunity for the media and advertising industries.
3. Personalization - Offering personalization options for chats, backgrounds, and filters in messaging apps is a disruptive innovation opportunity for the software and mobile development industries.
Industry Implications
1. E-commerce - Integrating chat with shopping experiences can drive customer engagement and increase sales for e-commerce and retail companies.
2. Media and Advertising - Brand emojis and stickers can create new advertising opportunities and revenue streams for media and advertising companies.
3. Software and Mobile Development - Innovative personalization options can differentiate messaging apps and attract more app users for software and mobile development companies.