Jaquet Droz is no stranger to intricate luxury timepieces and its two new editions on the Charming Bird watch showcase the brand's history of exemplary design abilities. First introduced in 2013, the Charming Bird watch carries the distinct capability of being the first, and only, watch to feature a singing mechanical bird. The 2018 editions of the watch keep this iconic feature but now give buyers the choice of purchasing the watch in red-gold or white-gold. However, fans of the timepiece will have to act quickly as the watch is limited to just eight pieces for each version.
The watch itself comes with a 47mm case with the watchmaker's signature figure-eight design. There are two separate movements in the timepiece, one powering the clock and the other running the singing mechanical bird. The bird in the watch can run for 40 seconds before having to be wound and moves around, flaps its wings, and sings.
Singing Bird Timepieces
The Jaquet Droz Charming Bird is Limited to Just Eight Luxury Pieces
Trend Themes
1. Luxury Timepieces - Opportunities for integrating unique features, such as a singing mechanical bird, into luxury watches to set models apart.
2. Limited Editions - Creating a sense of exclusivity and scarcity by releasing luxury items in limited quantities can increase demand and drive sales.
3. Multi-functional Timepieces - Designing watches with multiple movements and features beyond timekeeping can add value and interest to luxury timepieces.
Industry Implications
1. Luxury Watchmaking Industry - Opportunities to innovate and differentiate products from other luxury timepiece companies through the incorporation of unique and exclusive features.
2. Collector's Market Industry - Limited edition luxury timepieces are highly sought after by collectors and can generate significant revenue within the collector's market industry.
3. Mechanical Engineering Industry - Developing and manufacturing the intricate mechanisms that power the singing mechanical bird in luxury timepieces requires expertise in mechanical engineering.