This past holiday season, Champs Sports released an ad starring rapper DJ Khaled and 2015 NBA Rookie of the Year Andrew Wiggins. The ad cleverly uses the celebrity cast to highlight its merchandise during the ultra-competitive holiday shopping season.
In the ad, both Wiggins and DJ Khaled are tapped as 'Game Consultants' for Champs Sports. The two show viewers how to wear the new adidas Originals Holiday 2015 collection by pairing shoes such as the classic Stan Smiths and contemporary ZX Flux with other items available from Champs Sports. DJ Khaled even shares a story about working as a Champs Sports employee as a teen, drawing an intimate connection between himself and the sporting goods retailer.
The humorous spot is not only meant to appeal to sneaker fans, but also to those familiar with DJ Khaled's social media fame.
Star-Studded Holiday Ads
This Holiday Ad for Champs Sports Shows How to Style adidas Originals
Trend Themes
1. Celebrity Endorsements - Businesses can leverage celebrity partnerships to attract customers and increase brand visibility.
2. Influencer Marketing - Utilizing social media influencers can help businesses reach their target audience in a more authentic and engaging way.
3. Storytelling Advertising - Crafting ads that tell compelling stories can create emotional connections with consumers and leave a lasting impression.
Industry Implications
1. Sports Retail - Sports retailers can tap into the power of celebrity endorsements to promote their merchandise and stand out in a competitive market.
2. Fashion Retail - Fashion retailers can collaborate with influencers to showcase their products and inspire fashion trends among consumers.
3. Advertising Agencies - Ad agencies can create impactful campaigns by integrating storytelling techniques that resonate with consumers and drive brand awareness.