Venus Williams, Matt Dawson, Billie Jean King, and Thierry Henry are some of the sports stars who participated in 'Champions,' a striking black and white nude portrait project by photographers Anderson and Low that benefits the Elton John AIDS Foundation.
"Transcending cultural and socioeconomic boundaries the universal appeal of these athletes made them the ideal subjects for this project," explains the press release.
"Their nudity in the portraits is symbolic, illustrating both their physical beauty and prowess alongside their vulnerability and humanity," it continues.
The project, which took several years to complete, hopes it draws "attention to the importance and relevance of continued education, prevention and treatment of HIV/AIDS."
Images from the projects are currently displayed in the National Portrait Gallery in London until 8th March 2009. The admission is free, so if you are in the area, make sure to check it out. And while you’re there, drop by at the gallery’s bookshop and pick up the 'Champions' book by Anderson and Low, which contains a whopping 138 images of the participating athletes.
Charitable Nudetography
Athletic 'Champions' Drop Trou for AIDS Awareness
Trend Themes
1. Athlete-driven Philanthropy - Opportunity for athletes to use their influence and support charitable causes through artistic projects.
2. Nudetography as Awareness - Harnessing the power of nudity in photography to capture attention and raise awareness for important social issues like HIV/AIDS.
3. Sports-based Art Exhibitions - Growing trend of showcasing sports-inspired art in galleries, creating a unique intersection between sports and the art world.
Industry Implications
1. Photography - Opportunity for photographers to collaborate with athletes and explore powerful visual storytelling for social causes.
2. Sports - Chance for sports organizations and athletes to embrace unconventional initiatives that drive philanthropy and social impact.
3. Art - Emerging market for art galleries and curators to curate exhibitions that fuse sports and art for a thought-provoking experience.