The Champion clothing collaboration with the multifaceted fashion brand BEAMS has resulted in a number of different editorial efforts to portray the athletic looks from the line.
Recently, UK brand The Daily Street showed the Champion clothing in a monochrome photo series that made use of industrial props. Italian photographer Lorenzo Sampaolesi angles the clothing differently, using a model dressed with a stark semblance to Harley Quinn of 'Suicide Squad.' In doing so, Lorenzo Sampaolesi immediately draws attention to the simplistic clothing, using a series of colorful lighting and the eerie character to show off the apparel.
As the sportswear is more widely marketed to a male demographic, using only a female model for the shoot gives the clothing more diversity in the eyes of consumers and is likely to lead to more women purchasing the Champion and BEAMS line.
Film-Inspired Athletic Editorials
These Champion Clothing Photos Imagines Harley Quinn as Its Muse
Trend Themes
1. Athletic Fashion Photoshoots - Brands can explore unique and creative ways to showcase their clothing, like using film and pop culture references as inspiration in photoshoots.
2. Gender-inclusive Marketing - By featuring both male and female models in their marketing campaigns, brands can attract a wider audience and promote gender inclusivity in the fashion industry.
3. Industrial Themed Fashion - Incorporating industrial props and backgrounds in fashion photography can give clothing a unique edge and create a visually striking aesthetic.
Industry Implications
1. Fashion - Fashion brands can use unique and creative photography styles to showcase their clothing and appeal to a wider audience.
2. Film and Entertainment - Fashion brands can draw inspiration from popular films and characters to create unique and eye-catching marketing campaigns.
3. Photography - Photographers can experiment with different styles and themes to create visually striking fashion editorials that showcase the clothing in a unique way.