For consumers seeking a much more relaxing take on the popular cold brew coffee, tea brand Cham has put together a chamomile tea version that uses the same brewing style, but with a much more relaxing beverage. The drink contains an all-natural blend of relaxing herbs mixed with honey and notes of citrus to provide a chilled tea beverage that benefits the body.
The Cham Cold Brew Calm features a cold tea recipe that is meant to be enjoyed chill, and specifically not heated. This is because the herbs used are raw and steeped in a cold brew process that is similar to one used for coffee. The tea is then cold pasteurized to preserve the extraction and flavored with natural sugars for added flavor.
Calming Cold Brews
The Cham Cold Brew Calm Features Chamomile Tea to Soothe The Body
Trend Themes
1. Relaxing Cold Brews - Brands can experiment with combining tea blends and brewing styles to create cold brew products that cater to consumers looking for more relaxing beverages.
2. Herbal Infused Beverages - Incorporating natural herbs and extracts into beverages, like chamomile tea, can offer consumers a unique and health-benefiting drinking experience.
3. Cold Pasteurization - Cold pasteurization could be an innovative method for preserving the extraction and flavor of raw herbs in cold brew tea and coffee, opening up possibilities for new product offerings.
Industry Implications
1. Tea - Tea companies can explore the cold brew method and incorporate herbs, natural sugars and flavorings to create unique cold brew blends that cater to consumers looking for relaxing or health-boosting beverages.
2. Coffee - Coffee companies can cater to consumers looking for less caffeine and more relaxation by experimenting with cold brew coffee that incorporates herbal infusions with natural sugars and flavorings.
3. Beverage Packaging - Cham's Cham Cold Brew Calm utilizes a unique brewing process and cold pasteurization method, allowing beverage packaging companies to explore creative and innovative packaging options to market cold brew tea and coffee.