Set to start rolling out across the UK in October, the new Drink Me Chai drink packaging focuses on the heritage of the product to tie it more closely to the beginnings of the brand. Vibrant colors and imagery have been incorporated into the packaging design to reflect the Indian heritage of the drink to help consumers understand more about the beverage history.
The new branding for Drink Me Chai consists of 250-gram tubes that will be introduced across the brand's seven different flavor options
To aid with the promotional marketing to get the new chai drink packaging word out, the brand has also created a sample pack that will be targeted at universities and colleges across the nation. The campaign coincides with the start of the new school year to correlate the products to the student lifestyle.
Heritage-Inspired Latte Packaging
The Drink Me Chai Drink Branding is Focused on Indian Heritage
Trend Themes
1. Heritage-inspired Packaging - Opportunity for brands in various industries to incorporate traditional and cultural elements into their packaging designs.
2. Promotional Sample Packs - Potential for brands in the food and beverage industry to create sample packs targeted at specific consumer groups to generate buzz and increase product awareness.
3. Correlating with Student Lifestyle - Potential for brands in the education and consumer goods sectors to align their products with the student lifestyle to tap into this consumer demographic.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage brands to explore heritage-inspired packaging designs.
2. Marketing and Advertising - Potential for marketing and advertising agencies to create promotional sample packs for brand campaigns.
3. Education - Potential for educational institutions and consumer goods brands to collaborate on products that resonate with students.