When photographer Chad States wanted to confront what it means to be masculine, he wanted to cast a wide net to ensure he received as much information as possible.
Posing an ad on Craigslist, States asked for people who identified as masculine to contact him. He then went to their homes to take their picture and interview them. States wanted subjects to be as vulnerable as possible because he wanted them to tell the truth. Many people signed up for this project, and although the majority were men, some women as trans men participated. Each person has a portrait in their home, and accompanying their photo is an excerpt of what it means to be manly. Some of the ideas are horrifying, while others are uplifting and incredible.
Chad States has been able to capture masculinity, both the pretty, and the ugly side of it.
Gender-Bending Masculine Portraits
Chad States Has Created a Personal Depiction of Masculinity
Trend Themes
1. Masculinity Reimagined - The project by Chad States explores and challenges traditional notions of masculinity, opening up possibilities for a more diverse and inclusive concept of what it means to be a man.
2. Vulnerability and Authenticity - States' approach of creating a safe space for subjects to share their personal experiences and struggles highlights the growing trend of embracing vulnerability and promoting authenticity in discussions around masculinity.
3. Breaking Gender Norms - By including women identifying as trans men in the project, Chad States is contributing to the ongoing shift towards breaking gender norms and expanding the understanding of gender identity.
Industry Implications
1. Photography - Photography industry can leverage the trend by exploring new ways to capture alternative and diverse representations of masculinity, opening up new markets and perspectives.
2. Gender Studies - The project by Chad States provides valuable insights and material for further research and discourse in the field of gender studies, fostering a deeper understanding of masculinity in modern society.
3. Marketing and Advertising - Marketing and advertising professionals can seize the opportunity to challenge traditional gender roles and create campaigns that resonate with a broader spectrum of people, promoting inclusivity and authenticity.