The Chaat Company prides itself on introducing a "vibrant rebellion against boring snacks" inspired by the foods served by Indian street food vendors. As such, it produces a range of boldly branded yogurt cups that embrace a blend of sweet, savory and spicy flavors that are complemented by a crunchy topping of lentil puffs.
Some of the unique flavor varieties from Chaat include cooling flavors like with cucumber and mint as well as spicy kinds like pineapple and bell pepper, as well as mango and cayenne. Chaat recently showed off its globally inspired yogurt range at the National Restaurant Association Show 2017 in Chicago.
A number of Indian-inspired snacks are being introduced to the North American market, including everything from naan chips to chicken tikka masala pockets and tamarind-flavored popcorn.
Indian-Inspired Yogurt Cups
Chaat's Spicy, Sweet and Savory Yogurt is Topped with Lentil Puffs
Trend Themes
1. Indian-inspired Snacks - Expanding the market for Indian-inspired snacks by incorporating unique flavor combinations and bold branding like Chaat's spicy, sweet and savory yogurt cups.
2. Fusion Cuisine - Creating innovative snacks that blend different culinary traditions, such as Indian and Western flavors, to cater to diverse palates, like Chaat's mango and cayenne yogurt cups.
3. Globally Inspired Yogurt - Capitalizing on the popularity of world cuisine by developing yogurt products that incorporate international flavors, as demonstrated by Chaat's range of globally inspired yogurt cups.
Industry Implications
1. Snack Food Industry - The snack food industry can explore new and unique flavor combinations, like those found in Chaat's yogurt cups, to cater to adventurous consumers looking for exciting snacks.
2. Convenience Food Industry - The convenience food industry has an opportunity to introduce Indian-inspired snacks like Chaat's yogurt cups, providing consumers with convenient and flavorful on-the-go options.
3. Yogurt Industry - The yogurt industry can tap into the demand for international flavors and spicy offerings, similar to Chaat's yogurt cups, to attract a wider consumer base seeking unique taste experiences.