CF Toronto Eaton Centre gave shoppers a chance to participate in Toronto's largest selfie last week as part of a recent campaign that celebrated everyday style inspiration. The brand activation allowed passersby to post Instagram images with the #TorontoStyle hashtag, and projected their final image to a "90-foot Digital Tower, consisting of two adjacent high resolution screens prominently located above the iconic shopping centre facing Yonge Dundas Square."
Once their image was posted, participants were entered in a contest to win a $100 or $5000 CF SHOP! Card. The immersive brand activation targeted CF Toronto Eaton Centre's Millennial demographic and aimed to make mall goers' shopping experience more memorable and interactive.
With an average of 140,000+ visitors daily, the shopping complex recently opened a number of new stores including minimalist Japanese retailer Uniqlo and is embracing experiential marketing in a way that looks ahead while targeting a social media savvy consumer base.
Immersive Selfie Towers
Toronto's Largest Selfie Campaign Was Hosted by CF Toronto Eaton Centre
Trend Themes
1. Immersive Selfie Marketing - The rise of immersive brand activations and self-expression marketing opportunities.
2. Social Media Contest - Increased engagement and audience participation through social media contests.
3. Experiential Retail - Enhancing the in-store shopping experience by offering interactive and memorable activations.
Industry Implications
1. Retail - Retailers can create immersive and interactive brand activations to reach the millennial consumer base.
2. Marketing - Marketers can leverage social media contests to increase audience engagement and brand awareness.
3. Advertising - Advertisers can use experiential marketing to create memorable and shareable brand experiences that resonate with consumers.