Fruit Loot, Frozen Flakes and Cocoa Loco are three new Cereal Splashbacks from Ben & Jerry's that were recently launched to coincide with National Cereal Day.
These three flavors remind of some of the most popular breakfast cereals on the market. As Ben & Jerry’s Flavor Guru, Eric Fredette describes: "Because the sweet milk at the bottom of a cereal bowl is arguably the best part, we wanted to take our flavor concepts and make people feel like a kid again."
To celebrate the launch of these three new Cereal Splashback flavors, Ben & Jerry's set up a giant cereal bowl ball pit in New York City's Grand Central Station and gave those who stopped by the chance to sample all three cereal-inspired ice cream flavors.
Cereal-Inspired Ice Creams
Ben & Jerry's 'Cereal Splashback' Flavors Mimic Popular Breakfasts
Trend Themes
-
Breakfast-inspired Ice Creams — Ben & Jerry's 'Cereal Splashback' flavors reflect the trend of combining nostalgic breakfast flavors with ice cream, providing an opportunity for ice cream brands to tap into the breakfast market.
-
Innovative Flavor Concepts — Ben & Jerry's Cereal Splashback flavors offer a unique way to recreate the nostalgic experience of a cereal bowl, highlighting the potential for disruptive innovation in the ice cream industry by experimenting with unconventional flavor combinations.
-
Interactive Marketing Experiences — Ben & Jerry's activation of a giant cereal bowl ball pit in a major transportation hub demonstrates the growing trend of immersive and engaging marketing experiences, presenting an opportunity for brands in various industries to create memorable interactions with their consumers.
Industry Implications
-
Ice Cream — The launch of Ben & Jerry's Cereal Splashback flavors in the ice cream industry opens up possibilities for other brands to explore unique and nostalgic flavor combinations to cater to consumer preferences.
-
Breakfast Food — The popularity of Ben & Jerry's Cereal Splashback flavors indicates a potential market for breakfast food brands to expand into the ice cream category by incorporating familiar breakfast flavors into their products.
-
Marketing and Advertising — The success of Ben & Jerry's interactive marketing experience with the cereal bowl ball pit highlights the potential for marketers and advertisers to create immersive experiences that engage consumers and leave a lasting impression.