With the media’s obsession with Oprah weight and the Khloe Kardashian and Jessica Alba Photoshop allegations, these new ads from celebrity news portal, Dose.ca, are very appropriate and well-timed. The ads reveal the cruel reality about how our societies treat celebrities, we idolize & worship them, but we can’t wait to burn them at the stake at any downfall.
A Tom Cruise portrait made from LEGO pieces comes with the copy, "Build them up. Break them down." A Paris Hilton portrait made from gum reads, "Chew them up. Spit them out," and a knitted Amy Winehouse portrait comes with the tagline, "Watch them form. Watch them unravel."
I like how this ad campaign is honest about what they sell. It’s kind of like the cancer warning that is printed on cigarette boxes.
The ad campaign was created by Rethink Communications, Vancouver with art director Rob Tarry, creative directors Chris Staples & Ian Grais, and copywriter Lisa Lebedovich.
Cruel Celebrity Obsessions as Ads
‘Dose' Gum & LEGO Portraits Campaign
Trend Themes
1. Cruel Celebrity Obsessions - Opportunities for disruptive innovation in the celebrity news industry to create more ethical and balanced coverage.
2. Idolization and Downfall - Potential for disruptive innovation in the entertainment industry to create platforms that address the societal cycle of idolizing and criticizing celebrities.
3. Honest Advertising - Opportunities for disruptive innovation in the advertising industry to create more transparent and truthful campaigns.
Industry Implications
1. Celebrity News - Disruptive innovation opportunities in the celebrity news industry to promote healthier and more responsible coverage.
2. Entertainment - Potential for disruptive innovation in the entertainment industry to redefine the relationship between celebrities and their audiences.
3. Advertising - Opportunities for disruptive innovation in the advertising industry to foster honesty and authenticity in campaigns.