Montreal-based organic juice company Dose has undergone a branding overhaul at the hands of Akufen Atelier Creatif.
The design collective created hipster-friendly, minimal packaging for the raw juice brand. The title of each drink is broken up across the front of the clear plastic bottles, an aesthetic choice that was inspired by the abbreviated nature of contemporary text message lingo. The color of the text has been chosen to correspond with the color of the juice inside. For instance, the Tango is a bright orange drink that is off-set with a bold yellow font.
Though the design is simple, it is loud and eye-catching enough to attract a younger audience. People are becoming more health-conscious much earlier these days, and the Dose redesign definitely reflects this shift.
Hipster Juice Packaging
Dose Introduces a Colorful Brand Redesign
Trend Themes
1. Minimal Packaging - The hipster-friendly, minimal packaging trend presents an opportunity for innovative brands to capture the attention of younger, health-conscious consumers.
2. Abbreviated Typography - The use of abbreviated text message lingo as an aesthetic choice in packaging design can disrupt traditional brand communication and resonate with younger demographics.
3. Color-coded Branding - Color-coordinated text to match the juice inside bottles offers a disruptive opportunity for brands to create visually striking packaging that appeals to consumers' desire for aesthetic experience.
Industry Implications
1. Organic Juice - The organic juice industry can embrace minimal packaging, abbreviated typography, and color-coded branding to differentiate their products in the health-conscious market.
2. Design and Packaging - Design and packaging companies have an opportunity to cater to the growing demand for hipster-friendly, eye-catching packaging inspired by minimalist and contemporary design trends.
3. Health and Wellness - The health and wellness industry can adopt the use of minimalist packaging, abbreviated typography, and color-coded branding to enhance product appeal and attract younger consumers.