Cedar Valley Selections, a Lebanese-founded company inspried by Ameen Fadel's heritage in the Beqaa Valley, launched a new range of Pita Chips. The chips mark the brand's expansion out of the salad dressing sector and into the world of snacks with three delicious flavors.
The Canada-based company known for its Fattoush Salad Dressing, created ethically sourced Pita Chips made with high-quality and natural ingredients. Using authentic, freshly-baked pita, the chips are fried in organic coconut oil for a crisp and buttery texture. Canadian shoppers can select from one of the three offered flavors. The Pita Chips are available in Classic Spice, Garlic and Herb, and Sea Salt and Black Pepper flavors. The chips are available across Canada at select retailers including, Sobeys, Safeway, Whole Foods, and Longos.
Lebanese-Inspired Chips
Cedar Valley Selections Launched the Pita Chips in Various Flavors
Trend Themes
1. Ethically-sourced Snacks - There is an opportunity for companies to create and market savory snacks made with ethically sourced ingredients.
2. Regional-inspired Products - The trend of launching regionally inspired products can potentially increase the sales of a company.
3. Organic Fried Food - There is a space in the market for organic pita chips fried in coconut oil, appealing to consumers who look for organic and healthy snacks.
Industry Implications
1. Snack Foods - There is a growing demand for healthier snacks made with natural and organic ingredients and flavors inspired by different regions.
2. Ethical Products - There is an increasing trend towards ethical consumerism where consumers are looking for products that are sourced and made using ethical standards.
3. Regional Foods - There is an opportunity for companies to introduce regional food products to a larger market by offering new flavor options and expanding into different product lines.