CBS's Candy Crush is a newly announced game show that recognizes the ubiquity and popularity of mobile gaming. While game shows like Family Feud, Wheel of Fortune and Jeopardy! were perfect for the era of TV as the primary form of entertainment (and are indeed still entertaining today,) CBS's Candy Crush is a game show for the modern entertainment landscape.
According to the press release from CBS, the game show version of Candy Crush will involve "teams of two people [using] their wits and physical agility to compete on enormous, interactive game boards." In short, CBS's Candy Crush will be a life-sized version of the cute, casual game.
Considering that, on average, 18 billion rounds of Candy Crush are played on mobile devices every month, CBS's decision to capitalize on such a popular game is likely a smart one.
Mobile App Game Shows
CBS's Candy Crush Will be a Game Show Based on the Popular Mobile App
Trend Themes
1. Mobile Gaming Game Shows - The rise of game shows based on popular mobile gaming apps presents an opportunity for entertainment companies to capture the attention of an engaged and tech-savvy audience.
2. Life-sized Interactive Games - Game shows that translate popular mobile games into immersive, physical experiences offer a unique form of entertainment that can attract a wide range of participants and viewers.
3. Capitalizing on Popular Mobile Games - Bringing popular mobile games into the realm of game shows allows companies to tap into the large and dedicated fan bases of these games, providing new avenues for engagement and revenue.
Industry Implications
1. Television Entertainment - Television networks and production companies can embrace mobile gaming game shows as a way to rejuvenate the game show genre and attract younger audiences.
2. Mobile Game Development - Mobile game developers can explore partnerships with television networks to create customized game show experiences based on their popular gaming apps, expanding their brand reach and monetization opportunities.
3. Marketing and Advertising - Advertisers and marketers can leverage the popularity of mobile gaming game shows to reach a highly engaged and tech-savvy audience, incorporating branded elements and sponsorships to enhance brand visibility and customer loyalty.