Cannabis lifestyle brand Daytrip recently launched its own line of CBD-infused sparkling water in fresh, fruity flavors like Cherry, Coconut Pineapple, Lemon Lime and Tangerine. The products are centered on helping consumers to have a euphoric experience and find greater joy and peace of mind throughout their days.
The products set themselves apart with proprietary technology that minimizes the size of CBD particles so that they are completely water-soluble and easy for the body to process, meaning that the beverages share what the brand calls a "near-instant effect" from the CBD—each low-calorie can contains just 10 milligrams of CBD.
Looking to the future, Daytrip has also announced its plans to release a line of THC-infused sparkling water, which would be available through dispensaries in California.
Fruity CBD-Infused Sparkling Water
Daytrip's Sparkling Water Provides a Dose of Fast-Acting CBD
Trend Themes
1. Cbd-infused Beverages - There is an opportunity to explore the development of other non-alcoholic CBD-infused beverage options using proprietary technology for easy body processing.
2. Water-soluble CBD - Companies can focus on developing water-soluble CBD products that ensure near-instant effects for consumers.
3. Thc-infused Beverages - Exploring the development of THC-infused beverages for the cannabis market through retail dispensaries could be a potential disruptive innovation opportunity.
Industry Implications
1. Beverage - Beverage companies could create their own CBD-infused sparkling water products using proprietary technology for easy body processing to capitalize on the consumer demand for new, refreshing, and healthier options, or work towards developing THC-infused beverages for retail dispensaries.
2. CBD Wellness - CBD wellness companies could add CBD-infused beverages to their existing product lines to enable consumers to experience the benefits of CBD in a new and different way.
3. Cannabis - Cannabis companies and dispensaries could consider launching their own line of THC-infused sparkling water products to meet the expanding market demand for cannabis-infused beverages.