The CBD Krystal Slider is arriving from the QSR brand as a menu item for patrons to pick up to mark 4/20: the cannabis-focused, counterculture celebration. The CBD (Cajun BBQ Drip) burger is crafted with a classic Krystal patty along with a dill pickle slice, a creamy Cajun sauce, a touch of BBQ sauce and some crispy onions. The burger is being launched a la carte for $1.99 each or as part of a combo with a small fries and a small drink for $4.20.
The CBD Krystal Slider is arriving at participating locations now through April 24, 2022 and speaks to the increasing normalization of cannabis culture. Brands are thus offering themed products with a tongue-in-cheek spin to let consumers know they're in on the fun.
Celebratory Counterculture Burgers
The CBD Krystal Slider is Arriving in Celebration of 4/20
Trend Themes
1. Celebratory Cannabis-themed Products - As cannabis culture becomes more normalized, brands can capitalize on celebratory themed products with a tongue-in-cheek spin.
2. Menu Items Featuring CBD - QSR brands and other food establishments can incorporate CBD into menu items to appeal to the growing cannabis market.
3. Counterculture-inspired Menu Offerings - Brands can create menu items that tap into counterculture celebrations to differentiate themselves and appeal to a younger demographic.
Industry Implications
1. Quick Service Restaurants - QSR brands can create menu items featuring CBD or counterculture-inspired themes to drive sales and appeal to younger customers.
2. Food and Beverage - Food and beverage establishments can incorporate CBD into their products or create themed offerings to appeal to those interested in cannabis culture.
3. Marketing and Advertising - Marketing and advertising agencies can help brands develop campaigns that tap into the counterculture celebration of 4/20 and promote celebratory cannabis-themed products.