Next time you hit the town with your iPod on, crank up "That's Not My Name" by the Ting Tings for a soundtrack to get you in that strutting mood.
Sure it's a bit whiny, but the beat is good and it's pretty catchy. The song was played at several shows during New York Fashion Week including at the Diesel show on February 5. If you check out the Diesel show coverage we posted, you'll be launched into the glitz of fashion week, a sure memory to fire that bounce in your step.
CosmoGIRL! blog, the Daily Kiss, has writer Megan covering fashion week and she was just as excited about the song which she says she'd heard at three shows prior to Diesel.
"At Diesel they played it during the show and when all the models walked out together at the end. Who knowsâ€" fashion designers start style trends, maybe they can predict the next big band too!"
The Ting Tings are an indie pop band from Salford, UK composed of duo Katie White who does vocals, guitar, bass drum and Jules De Martino who does also does vocals and drums. Check out their songs, including That's Not My Name on their MySpace page.
Check out the song in part II of the videos in the following trend:
Catwalk Music
The Tings Tings at Fashion Week
Trend Themes
1. Fashion Week Music - The use of popular music during fashion shows presents opportunities for music marketing and collaboration with fashion designers.
2. Indie Band Exposure - Indie musicians can find exposure and new audiences through partnerships with fashion designers and use of their music in runway shows.
3. Cross-industry Collaboration - Collaborations between the fashion industry and music industry can lead to unique marketing and branding opportunities for both industries.
Industry Implications
1. Fashion - Fashion designers can partner with musicians to create unique runway experiences and market their collections through music collaborations.
2. Music - Musicians can find new audiences and revenue streams through collaborations with fashion brands and the use of their music during runway shows.
3. Marketing - Marketing agencies can facilitate collaborations between fashion designers and musicians to create innovative cross-industry campaigns and revenue streams.