The prestigious art supplies manufacturer Cass Art recently launched a line of paper pads sporting dramatic packaging created by the design firm Pentagram. Paring art down to its simplest form, Pentagram created pad covers that feature rough strokes of either a bold red paint or a dramatic black. The linear composition of these pieces is reminiscent of the minimalistic yet highly detailed work of Mark Rothko.
Aside from creating an undeniable flare, the colors featured on the front of the paper pads help consumers differentiate between two different styles of sketching paper. The red represents heavyweight paper, while the black is the regular. The outward appearance of the sketch pads shows that art materials are inherently beautiful even in their simplest application. This beautiful simplicity should provide ample inspiration for the sketch pad-toting artist within.
Stunning and dramatic yet cleverly pared down, the Cass Art packaging finds joy in the quiet details.
Brush Stroke Packaging
The Cass Art Sketch Pad Packaging Finds Beauty in Simplicity
Trend Themes
1. Simplistic Packaging - Exploring minimalist packaging designs that emphasize simplicity and sophistication.
2. Differentiation by Color - Utilizing color variations in packaging to distinguish between product features or styles.
3. Beauty in Simplicity - Celebrating the inherent beauty of minimalist designs that capture attention through their simplicity.
Industry Implications
1. Art Supplies - Exploring innovative packaging strategies for art materials and supplies, embracing simplicity and visual impact.
2. Consumer Goods - Applying minimalist packaging techniques to enhance the visual appeal and brand identity of various consumer goods.
3. Design and Branding - Understanding how minimalist packaging can create strong visual identities and enhance brand recognition.