Eat Howl is introducing Mac & Chef as its flagship product and it takes the form of a cashew-based mac and cheese. The product sets itself apart within the popular comfort food category, especially as the first of its kind to use cashew cheese and no chemical preservatives.
Mac & Chef relies on clean ingredients like real cashews, nutritional yeast, lemon juice and garlic to recreate the cheesy, tangy taste and texture that people have come to love and expect from mac and cheese meals. As compared to the top-selling vegan mac and cheese, Mac & Chef boasts 50% less total fat and 86% less saturated fat, plus more than two times the protein.
The product is being introduced in two flavors—cheddar-style Classic Cashew and Spicy Chipotle—with more on the way.
Cashew Cheese Macaroni Meals
Eat Howl's Mac & Chef is a Cashew-Based Mac and Cheese
Trend Themes
1. Cashew-based Food - Creating plant-based alternatives using cashew as a key ingredient presents disruptive innovation opportunities in the vegan food industry.
2. Clean Ingredient Movement - Utilizing clean and natural ingredients to recreate classic comfort foods can lead to disruptive innovation opportunities in the health food market.
3. Healthier Convenience Meals - Developing ready-to-eat meals that are both convenient and significantly healthier than their traditional counterparts offers disruptive innovation opportunities in the convenience food industry.
Industry Implications
1. Vegan Food - The expanding vegan food market can benefit from the disruptive innovation opportunities presented by using cashew cheese in plant-based alternatives.
2. Health Food - The health food industry can tap into the disruptive innovation potential of clean ingredient movement to create healthier versions of popular comfort foods like mac and cheese.
3. Convenience Food - The convenience food industry can explore disruptive innovation opportunities by offering ready-to-eat meals that are both convenient and significantly healthier than traditional options, such as cashew cheese macaroni meals.