Weatherized Casual Tonal Sneakers

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Nike Launches a Cargo Khaki Air Max GORE-TEX Sneaker

Nike introduces a new tonal iteration of the Air Max 90 GORE-TEX sneaker model with the new Cargo Khaki colorway palette to join its roster. It is set to arrive in time for the colder seasons ahead and it is detailed in a tonal palette that blends together black with iron grey, cargo khaki, and tour yellow.

The sneaker is made up of mixed materials including leather and textiles throughout the upper and boasts a weather-proof material. It is accented with bright hints of green that are seen highlighting the panels and then yellow make up the Swoosh along the lateral side of the shoe. Branding that nods to the GORE-TEX touch can be seen detailing the tongue.
Trend Themes
1. Weatherized Sneakers - Opportunity to innovate sneakers with weather-proof materials for protection in different climates and seasons.
2. Tonal Sneakers - Opportunity to create sneaker designs with tonal colorways for a minimalistic and stylish look.
3. Mixed Material Sneakers - Opportunity to combine different materials in sneakers to create unique designs and enhance durability and functionality.
Industry Implications
1. Footwear - The footwear industry can incorporate weather-proof materials and tonal colorways to elevate sneaker designs and appeal to different consumer preferences and needs.
2. Sportswear - The sportswear industry can utilize mixed materials in sneaker production for enhanced functionality and performance in different weather conditions and terrains.
3. Fashion - The fashion industry can leverage new material and color trends in sneakers to create unique and fashionable footwear options for consumers.

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