The Carex 2011 ad campaign is pretty direct and to the point. Aside from smelling nice, feeling good and looking good (in regards to packaging), people are often most concerned with one thing when it comes to soap: Does it kill bacteria and germs? Yes, Carex soap does. By the looks of these simple yet funny ads, it does so in three ways by squeezing, crushing and cutting.
Conceived by Bangkok-based ad agency McCann Worldgroup, the Carex 2011 ad campaign was photographed and illustrated by Visionary, with creative direction by Supachai Toemtechatpong, art direction by Lerdpong Jaturontrasame and copywriting by Kittisak Prechapanich.
I especially like that the Carex 2011 ad campaign is as clean and pristine as the product itself.
Bacteria-Killing Bubbles
The Carex 2011 Ad Campaign is Direct and to the Point
Trend Themes
1. Bacteria-killing Soaps - Opportunity for soap manufacturers to develop and market bacteria-killing soaps for increased consumer demand.
2. Natural Antibacterial Agents - Opportunity for research and development of natural antibacterial agents that can be used in personal care products.
3. Novel Soap Dispensing Techniques - Opportunity for innovation in soap dispensing techniques to maximize bacteria-killing efficiency.
Industry Implications
1. Personal Care Products Industry - Companies in the personal care products industry can leverage this trend by innovating new products that focus on bacteria-killing properties.
2. Cleaning Products Industry - Manufacturers in the cleaning products industry can explore incorporating bacteria-killing properties into their products.
3. Advertising Industry - There is an opportunity for ad agencies to create innovative and effective campaigns that highlight the bacteria-killing properties of personal care and cleaning products.