Combining both political and promotional holiday campaigning, Cards Against Humanity Saves America is a unique initiative that aims to make Donald Trump's political agenda more difficult to achieve.
The special website for this campaign features a short brief that begins with "It's 2017, and the government is being run by a toilet. We have no choice: Cards against Humanity is going to save America." It features a mockumentary style video where the brand uses humor to explain its campaign – with its first initiative being that it purchased a large plot of land on the U.S.-Mexico border, and will prevent the government from being able to build a wall on that land. Those who sign up for the holiday promotion need only pay $15, and will receive an "illustrated map of the land, a certificate of our promise to fight the wall, some new cards, and a few other surprises."
The Cards Against Humanity Saves America also promised five more initiatives that it will employ to fight the negative aspects of Donald's political agenda.
Card Game Holiday Campaigns
Cards Against Humanity Saves America is a Political Campaign
Trend Themes
1. Political Promotional Campaigns - Opportunity for businesses to combine political messaging with promotional tactics to create unique campaigns.
2. Humorous Social Advocacy - Incorporating humor into social advocacy efforts can make it more relatable and engaging for the target audience.
3. Direct Action Activism - Taking direct action and implementing initiatives to actively oppose and counter political agendas can generate attention and support for a cause.
Industry Implications
1. Advertising and Marketing - Businesses in the advertising and marketing industry can explore innovative ways to merge political campaigns with promotional strategies.
2. Entertainment and Gaming - The entertainment and gaming industry can create politically-themed games and campaigns that effectively engage audiences while raising awareness for social issues.
3. Non-profit Organizations - Non-profit organizations can consider adopting humorous and direct action approaches in their advocacy efforts to attract attention and support for their causes.