Life Fitness launched Life Fitness On Demand as a platform of digital classes that can only be found on the touchscreens of Life Fitness premium cardio products—effectively setting Life Fitness apart as "the first to offer on-demand cardio classes on a full line of cardio equipment," according to Dan Wille, Global Vice President of Marketing and Product Development at Life Fitness.
This means that people can now access a variety of on-demand digital classes when using the brand's treadmills, ellipticals, climbers, cross-trainers and exercise bikes. As these pieces of cardio equipment are stationed within clubs, hotels, athletic centers and other commercial venues, active individuals have a new way to work out and feel as though they are in a class setting.
Coaching Cardio Equipment
Life Fitness' Equipment Shares On-Demand Digital Classes
Trend Themes
1. On-demand Cardio Classes - Life Fitness' digital classes set them apart as the first to offer on-demand cardio classes on a full line of cardio equipment.
2. Touchscreen Workouts - Life Fitness' touchscreens offer an interactive and customizable workout experience through digital classes.
3. Premium Cardio Products - Life Fitness' offering of digital classes exclusively on their premium cardio products sets them apart in the fitness equipment market.
Industry Implications
1. Fitness Equipment - Life Fitness' incorporation of on-demand digital classes exclusively on their cardio machines creates an opportunity for gym equipment manufacturers to digitize their equipment offerings.
2. Fitness Centers - With Life Fitness' on-demand digital classes specifically designed for commercial venues, there is an opportunity for fitness centers and gyms to differentiate themselves from competitors by offering customized on-demand classes.
3. Hospitality - Hotels can differentiate themselves from competing venues by offering guests the ability to use Life Fitness equipment with digital classes to create a convenient, premium fitness experience.