'Kickapoo Joy Juice' is the name of a new carbonated soft drink from Monarch Beverage that's being launched as a real-world version of a beverage found in the 'Li’l Abner' comic strip by Al Capp.
While the comic strip ran in US newspapers from the 30s to the 70s, the fictive beverage is being reintroduced to consumers in a tangible format. The beverage itself is a citrus-flavored soft drink that is made with natural ingredients, flavors and real sugar.
To top it off, the retro-inspired soft drink is being sold in green glass bottles, which taps into a beverage market that's currently brimming with high-quality craft sofas that are made with care and authentic natural ingredients.
Comic-Inspired Sodas
'Kickapoo Joy Juice' is a Comic Strip-Inspired Carbonated Soft Drink
Trend Themes
1. Comic-inspired Beverages - Opportunity to create new products based on fictional drinks from comics or other media.
2. Retro Packaging - Advantage in the market for craft sodas by using vintage-style glass bottles or other nostalgic packaging.
3. Natural Flavors - Increasing demand for carbonated soft drinks made with natural ingredients and flavors.
Industry Implications
1. Beverage Manufacturing - Contribute to the growing trend of unique and unexpected drink flavors that will appeal to consumers looking for something new.
2. Comic and Pop Culture Merchandise - Opportunity to license and produce officially branded products inspired by popular comic book or cartoon beverages.
3. Craft Soda Industry - Increase market share by incorporating natural flavors and seeking out nostalgic packaging that will appeal to a growing base of consumers searching for high-quality, authentic beverages.