The carbonated drinks market is, despite consumer concerns about health, showing signs of increasing with Pepsi Strong 5.0GV being one of several new releases.
Set to debut in Japan, Pepsi Strong 5.0GV will be available in either a regular or sugar-free option. Each bottle is more compact in size than traditional Pepsi products and comes in two choices of either 420ml or 490ml.
Pepsi Strong 5.0GV is packed with five times more carbonation than the original soft drink and packed with more caffeine, which in turn will offer drinkers a big energy increase.
The energy drink market has been criticized in recent years over concerns that it causes unwanted effects for those that indulge in them. Pepsi Strong 5.0GV offers consumers a more approachable lineup of carbonated drinks that will help to invigorate in different, more natural ways.
Extra-Strong Carbonated Drinks
Pepsi Strong 5.0GV Features Five Times More Carbonation
Trend Themes
1. Extra-carbonated Drinks - Soft drink manufacturers are increasing the carbonation levels in their beverages to introduce a new line of drinks that offer consumers a unique sensory experience and more energy - opportunities for adding novel ingredients and exploring different carbonation levels may emerge.
2. Compact Bottle Packaging - Soft drink manufacturers are optimizing their product packaging sizes and formats to improve transportability and convenience - packaging innovations are an opportunity to create more eco-friendly designs and reduce carbon footprint ultimately.
3. Caffeinated Alternatives - In response to consumer criticism over high sugar and caffeine content, soft drink manufacturers are introducing new products with lower sugar and higher caffeine levels for a targeted audience - there is an opportunity for developing drinks with natural ingredients that serve as a good caffeine source.
Industry Implications
1. Carbonated Soft Drinks - Carbonated drink manufacturers have an opportunity to innovate by exploring different carbonation levels, sensory experiences, and improving product packaging size and format - sustainability and eco-designs should be considered.
2. Energy Drinks - Energy drink manufacturers have an opportunity to introduce products with lower sugar content to meet the increasing demand for healthier drink alternatives - they can also explore new natural ingredients that provide energy boosts.
3. Beverage Packaging - There is an opportunity for beverage packaging manufacturers to develop eco-friendly and sustainable drink packaging designs that can be easily transported and offer convenience to consumers.