Reformation, a brand that makes sustainable women's clothing and accessories, has been carbon neutral since 2015 and it is now introducing a program called 'Carbon is Canceled' to help environmentally minded consumers reduce their carbon footprint. Over the next few months, the brand will be introducing a range of initiatives to support sustainable practices.
One of the first that has been introduced is a partnership with Arcadia Power that encourages customers to switch 50% of their electric energy bill to wind energy at no additional cost—plus, as a reward, they will get a $100 gift certificate from Reformation. The label has also introduced Climate Credits with Native Energy, which lets customers purchase climate credits on Reformation's site. For example, $60 offsets an individual's carbon emissions for a period of six months.
Carbon-Offsetting Initiatives
Reformation's 'Carbon is Canceled' Supports Sustainable Practices
Trend Themes
1. Sustainable Fashion - The trend of sustainable fashion is driving brands like Reformation to introduce carbon-offsetting initiatives, creating opportunities for eco-friendly practices in the fashion industry.
2. Consumer Consciousness - The trend of consumer consciousness is leading to initiatives like 'Carbon is Canceled', where brands like Reformation are empowering environmentally minded consumers to reduce their carbon footprint.
3. Renewable Energy Partnerships - The trend of renewable energy partnerships, exemplified by Reformation's collaboration with Arcadia Power, opens up opportunities for brands to encourage customers to switch to sustainable energy sources and support a greener future.
Industry Implications
1. Fashion - The fashion industry can embrace carbon-offsetting initiatives and sustainable practices to cater to the growing demand for eco-friendly clothing and accessories.
2. Retail - Retailers can adopt carbon-neutral programs and offer incentives to consumers who choose sustainable alternatives, aligning with the consumer consciousness trend and driving customer loyalty.
3. Renewable Energy - Renewable energy companies, such as Arcadia Power, can collaborate with brands to promote the adoption of clean energy sources and create a positive impact on the environment.