For the fall, Oui by Yoplait is introducing two decadent new French-style yogurt flavors with Apple Pie and Pumpkin Caramel. The autumnal yogurt flavors are packaged in glass pots and are made with just a few simple ingredients—whole milk, cane sugar and cultures. These yogurt pots are free from artificial flavors and colors, offering a better-for-you way for people to appreciate some of the best flavors of the fall season.
These decadent yogurt cups help to round out Oui by Yoplait's other fruity flavors like mango, berry, vanilla, honey and coconut. Oui by Yoplait sets itself apart with a product that was developed based on an authentic French recipe, which is said to result in a "satisfyingly thick, subtly sweet, fresh-tasting yogurt" that "tastes like five ounces of France."
French-Style Caramel Yogurts
Oui by Yoplait's New Flavors Share a Taste of the Fall Season
Trend Themes
1. Fall Flavor Yogurts - Oui by Yoplait's two new French-style yogurt flavors introduce decadent fall flavors, providing an opportunity for other yogurt brands to experiment with festive seasonal flavors.
2. Simple Ingredient Yogurts - Oui by Yoplait's use of just a few simple, all-natural ingredients offers a way for other yogurt brands to tap into the clean labeling trend, providing a disruptive innovation opportunity to create products with clean, minimal ingredients.
3. Authentic Recipe Yogurts - Oui by Yoplait's use of an authentic French recipe provides a disruptive innovation opportunity for other brands to develop unique flavor profiles by drawing inspiration from global cuisine.
Industry Implications
1. Yogurt - The yogurt industry can use Oui's fall flavor and simple ingredient approach to improve their seasonal offerings while prioritizing natural ingredients and health consciousness practices.
2. Clean Label - Oui by Yoplait's ingredients list is a good benchmark for clean labeling. This provides an opportunity for other food and beverage industries to prioritize simplified, natural ingredients and produce more clean labeled products.
3. Global Cuisine-inspired Food Products - Oui's use of an authentic French yogurt recipe provides an opportunity for the food industry to explore new taste profiles from other countries and tap into the growing market of consumers who seek new and diverse food experiences.