The word "cute" and car rims seldom go together, but in the case of these Rilakkuma ones, it's just about the only way they can be described.
The adorable rims are set to go on sale next month in both silver and pearl white, as well as 14-inch and 15-inch sizes. The smaller size will go for about $145, while the larger will run at about $170. As much as the lazy Rilakkuma bear is loved by all, considering the cute factor of these rims, the target demographic will likely be women.
In addition to the three prominent bear faces around the wheel, another tiny Rilakkuma face also makes an appearance on the vale cap, which adds even more adorableness to the playful wheel set.
Cartoon Bear Car Rims
The Rilakkuma Car Rims Are Beary Adorable
Trend Themes
1. Cute Car Accessories - Disruptive innovation opportunity: Create more car accessories with cute designs to cater to a target demographic of women.
2. Playful Wheel Sets - Disruptive innovation opportunity: Design wheel sets that feature playful and creative elements to appeal to car enthusiasts.
3. Personalized Car Rims - Disruptive innovation opportunity: Offer customizable car rims that allow customers to express their unique style and personality.
Industry Implications
1. Automotive Accessories - Disruptive innovation opportunity: Develop innovative and appealing accessories to enhance car customization.
2. Car Manufacturing - Disruptive innovation opportunity: Collaborate with accessory designers to create unique car rim options as a new selling point.
3. Gift and Merchandise - Disruptive innovation opportunity: Expand product offerings by partnering with popular character brands to create unique merchandise like Rilakkuma car rims.