Smartphone cameras are impressive and social media sites continue to find new ways to allow people to store and share images, but CanvasPop is a company devoted to making those digital fragments more tangible. The company turns consumers' social media pictures into canvas prints that they can then hang anywhere.
Though CanvasPop can create prints out of virtually any digital image, the company focuses specifically on social media. Consumers can submit Instagram, Facebook, and Prisma images to the company and receive canvas prints in a variety of sizes. CanvasPop does more than simply printing a social media image, though. The company also has features that optimize and enhance any photo it receives. Consumers can even use the company's tech to add filters, just like on Instagram.
Social Media Canvas Prints
'CanvasPop' Turns Smartphone Pictures into Handmade Canvases
Trend Themes
1. Personalized Canvas Prints - Disruptive opportunity: Develop a platform that offers customized canvas prints from various sources, including social media, to cater to the growing demand for personalized artwork.
2. Enhanced Photo Editing - Disruptive opportunity: Create an advanced photo editing tool that can optimize and enhance social media images, providing users with professional-level editing features and results.
3. Print-on-demand Services - Disruptive opportunity: Establish a print-on-demand service that specializes in transforming digital images, particularly those from social media platforms, into tangible products like canvas prints, offering convenience and accessibility to customers.
Industry Implications
1. Photography and Printing Services - Disruptive opportunity: Combine photography and printing services to create a seamless experience for customers, allowing them to easily print and display their social media images onto various mediums.
2. E-commerce and Personalized Gifts - Disruptive opportunity: Build an e-commerce platform focused on personalized gifts that includes canvas prints sourced from social media images, capitalizing on the popularity of customized products.
3. Photo Editing Software - Disruptive opportunity: Develop innovative photo editing software specifically tailored for social media images, offering unique filters and editing tools to enhance user-generated content.