Aiming to offer a delightfully convenient way to enjoy the best flavors that Britain has to offer, the Crosse & Blackwell 'Best of British' canned soups are available now at Morrisons, Tesco and Waitrose.
The Crosse & Blackwell 'Best of British' flavors include ham hock & vegetable broth, pea & mint, chunky vegetable & beef, vegetable broth and spicy parsnip & carrot. Each one is inspired by a contemporary flavor that has British roots to offer a simple and delicious way to have a quick meal.
A growing number of consumers are warming up to the idea of eating more prepackaged foods thanks to an increase in busy lifestyles and need for convenience. The Crosse & Blackwell 'Best of British' canned soups identify how brands are reacting to this shift with products that mimic traditional flavors in new ways.
Heritage-Inspired Canned Soups
The Crosse & Blackwell 'Best of British' Lineup is Traditional
Trend Themes
1. British-inspired Canned Soups - Brands can create their own versions of regional cuisines with global influence to offer a unique dining experience.
2. Convenient Prepackaged Foods - Brands can take inspiration from traditional dishes to create new products that meet the needs of busy consumers.
3. Contemporary Flavors with Traditional Roots - Brands can create innovative products that combine classic and modern tastes to appeal to a wider audience.
Industry Implications
1. Food Manufacturing - Manufacturers can innovate their food production processes and packaging to create efficient and high-quality prepackaged meals.
2. Retail - Retailers can expand their offerings of prepackaged meals to meet the growing demand for convenient and healthy food options.
3. Foodservice - Foodservice companies can adapt to changing consumer preferences by offering prepackaged meals that reflect regional and global cuisine trends.