The ready-to-eat Glory Farms canned beans are being introduced in several grocery chains across the US in a new can design that is transparent in order to convey freshness to shoppers.
The can design for Glory Farms features minimal branding that is rustic and artisanal in order to create a correlation between jarred foods that are reminiscent of old-fashioned food packaging. This speaks to a consumer preference for more simple, wholesome foods and comes as a response to a growing desire for fresh products over prepackaged varieties.
The Glory Farms canned beans were described by the SVP of Sales and Marketing for parent company McCall Farms, Woody Swink, when he explained, "Our new see-through can is the most notable innovation in canned vegetables since canning was invented in the early 1800s. Consumer testing was tremendous and the response at retail has been terrific."
Transparent Bean Can Branding
The Glory Farms Canned Beans Have a See-Through Can Design
Trend Themes
1. Transparent Packaging - Disruptive innovation opportunity: Develop transparent packaging for a variety of food products to convey freshness and appeal to consumers.
2. Minimal Branding - Disruptive innovation opportunity: Create minimalist branding designs that evoke a sense of simplicity and nostalgia, appealing to consumers seeking wholesome and artisanal products.
3. Preference for Freshness - Disruptive innovation opportunity: Respond to the growing consumer desire for fresh products by developing innovative packaging or production processes that maintain and communicate freshness.
Industry Implications
1. Food Packaging - Disruptive innovation opportunity: Explore new materials and designs for food packaging that enhance the visibility of products and communicate freshness to consumers.
2. Canned Food - Disruptive innovation opportunity: Rethink traditional canned food packaging by adopting transparent designs that align with consumer preferences for fresh and wholesome products.
3. Artisanal Foods - Disruptive innovation opportunity: Cater to the growing demand for artisanal foods by developing packaging solutions that reflect the simplicity and authenticity of the products.