Candy Rain is one of the newest hair conditioners from Lush Cosmetics and it promises to deeply nourish and moisturize hair with a variety of nut milks. While many consumers are familiar with seeing non-dairy nut-based beverages on the shelves of supermarkets, ingredients like cashew cream, brazil nut milk, macadamia nut milk and coconut cream are being included in formulas like the Candy Rain Conditioner. Across the world of personal care and haircare products, a number of formulas are being inspired by popular wellness beverages and their benefits.
The sweetly scented hair conditioner has the aroma of cocoa and tonka and helps to support hair in feeling silky and smooth.
The name of the product references a key ingredient, Dorset rainwater collected by the Lush Greenhub. Notably, the inclusion of rainwater is beneficial because it doesn't contain volumizing minerals.
Creamy Nut Milk Conditioners
Lush Cosmetics' Candy Rain Moisturizes with Cashew & Macadamia Milk
Trend Themes
1. Nut-milk-based Personal Care Products - As non-dairy nut-based beverages gain popularity, incorporating ingredients like cashew cream, brazil nut milk, macadamia nut milk, and coconut cream into personal care products presents an opportunity for disruptive innovation.
2. Wellness-inspired Beauty Products - Formulas inspired by popular wellness beverages offer a unique selling point for personal care and haircare products.
3. Inclusion of Sustainable Ingredients - Including sustainable ingredients like Dorset rainwater presents a marketing opportunity for personal care brands.
Industry Implications
1. Personal Care - Non-dairy nut milk-based ingredients can be used in a range of personal care products to offer unique benefits.
2. Haircare - Wellness-inspired formulas like Lush's Candy Rain conditioner highlight a growing trend in the haircare industry.
3. Sustainable Beauty - Incorporating sustainable ingredients like rainwater presents an opportunity for personal care brands to appeal to eco-conscious consumers.