When it came time to think about giving Christmas gifts to its clients, the creative agency 'BLOCD' based out of Barcelona, Spain, settled on a candy gift, but one that's far from the ordinary off-the-shelf varieties.
For gift-giving, BLOCD's solution was to capture the essence of its studio work style by creating a set of mint candies in the shape of metal letterpress blocks using the same typesetting as its logo. To create these uniquely shaped mint candies, the agency describes using silicone moulds with Papabubble. The finished product was arranged backwards, as in the tradition of letterpress printing, and sent out in small slide-out kraft card packages.
Previously, BLOCD has sent out other memorable gifts to its clients, including a chocolate set that takes cues from the color matching system offered by Pantone.
Letterpress Block Candies
BLOCD's Client Candy Gift Takes Cues from Its Own Typesetting
Trend Themes
1. Customized Corporate Gifts - Companies are looking to give their clients personalized gifts that are memorable and reflective of their style of work, which presents an opportunity for businesses to offer unique and creative gift ideas.
2. Innovative Packaging Design - There is a trend in the use of unconventional packaging designs for corporate gifts, which presents an opportunity for businesses to offer more unique and creative packaging ideas.
3. Letterpress-inspired Designs - The use of letterpress-inspired designs in promotional materials or products is becoming more popular and presents an opportunity for businesses to incorporate this design style in their branding efforts.
Industry Implications
1. Advertising and Marketing - Companies in the advertising and marketing industry can offer their clients customized gifts and packaging ideas that reflect their brand identity and communicate their agency's unique value proposition through innovative design.
2. Food and Beverage - Companies in the food and beverage industry can create custom and unique candy designs for corporate gifts that reflect their brand and messaging, which can set them apart from other brands that provide more typical gifts.
3. Printing and Manufacturing - Companies in the printing and manufacturing industry can offer clients unique letterpress-inspired designs for promotional materials or product packaging, which can add a touch of nostalgia and uniqueness to their products and services that distinguish them from competitors.