The new label for Campbell’s Cream of Potato soup showcases how the soup tycoon has effectively used crowdsourcing to improve the labels that cover its soup cans.
First applied to their recipes, crowdsourcing has successfully transformed the brand's image. Using biometrics and customer feedback, customer-focused aspects have been implemented into the new Campbell’s Cream of Potato soup label. It is definitely an improvement in comparison to their older one.
I think I want cream of potato soup for dinner tonight.
Crowdsourced Soup Labels
The Consumer-Oriented Packaging for Campbell's Cream of Potato Soup
Trend Themes
1. Crowdsourcing - Crowdsourcing has been effectively used by Campbell's Cream of Potato soup to improve their labels and transform their brand image.
2. Consumer-oriented Packaging - Campbell's Cream of Potato soup has adopted a customer-focused approach by using biometrics and customer feedback to design their new label.
3. Customer-driven Innovation - The implementation of customer-focused aspects in the new label of Campbell's Cream of Potato soup showcases the potential for customer-driven innovation in the food industry.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the opportunities of crowdsourcing and customer-driven innovation to enhance their packaging and branding strategies.
2. Consumer Packaged Goods - The consumer packaged goods industry can benefit from adopting a consumer-oriented approach in product packaging to improve customer satisfaction and brand perception.
3. Marketing and Advertising - Crowdsourcing and customer-driven innovation in label design present disruptive opportunities for the marketing and advertising industry to create engaging and personalized consumer experiences.