The Camo Fall/Winter 2010 lookbook features a circus-themed photo shoot with some unlikely models rocking the gear. It is always refreshing to see a clothing line take a gamble on regular people to appear in their ads.
The not-so-average Joes modeling in the Camo Fall/Winter 2010 lookbook are wearing some pretty interesting duds. There are fedoras, tuxedos with red bow ties, topcoats, and lumberjack-inspired fashions aplenty.
Implications - In today's market, many items and ideas are being reproduced at a rapid pace creating a large amount of generic and uninspiring ideas. Consumers will be captivated by a product that pushes boundaries and offers unusual qualities. Companies and businesses will benefit by taking a nontraditional route when creating products and items because it will offer consumers an interesting and fresh experience.
Circus-Ready Lookbooks
The Camo Fall/Winter 2010 Collection Features Not-So-Average Joes
Trend Themes
1. Nontraditional Advertising Campaigns - Unusual models and concepts in advertising campaigns can captivate consumers and offer a fresh experience
2. Bold Fashion Statements - Unique fashion pieces that push boundaries and offer unusual qualities will stand out to consumers
3. Anti-uniformity Movement - Consumers are seeking products and ideas that break away from generic and uninspiring designs
Industry Implications
1. Fashion and Apparel - Designers and companies that create bold and nontraditional fashion pieces will attract consumers seeking unique styles
2. Marketing and Advertising - Nontraditional advertising campaigns that feature unusual models and concepts can stand out and captivate audiences
3. Creative Design - Design industries that promote creativity and innovation will see growth as consumers seek products and ideas that break away from uniformity