In an effort to get their visitors to better appreciate the art they display, the Rijksmuseum in Amsterdam instituted a camera ban. Instead of taking pictures of the art within, the renowned Dutch museum encouraged guests to instead pick up a pencil and sketch the work they saw as part of their campaign dubbed 'The Big Draw.' This event ran over the weekend of October 24th and 25th, so the camera ban is no longer in effect. Since, the institution has also introduced a drawing series on Saturdays telling patrons "you see more when you draw."
This engaging and interactive campaign encouraged people to experience art in more detail and is line with a recent movement to step away from screens.
Artwork-Drawing Campaigns
The Rijksmuseum in Amsterdam Instituted a Temporary Camera Ban
Trend Themes
1. Art Sketching - Museums and art galleries are encouraging visitors to pick up pencils and sketch artwork rather than taking photos.
2. Interactive Gallery Tours - Museums and art galleries are increasingly creating interactive experiences that encourage their visitors to engage with and learn about art in new ways.
3. Screen-free Entertainment - Engagement with art in a screen-free environment is being promoted as a way to foster creativity and encourage mindfulness.
Industry Implications
1. Art Galleries - Art galleries can encourage visitors to sketch artwork, providing a more engaging and interactive experience to attract a wider audience.
2. Museums - Museums can create interactive tours and events that encourage visitors to experience art in new and creative ways, making the experience more immersive and memorable.
3. Entertainment - The trend towards screen-free entertainment provides opportunities for innovative experiences that engage people in creative activities like art sketching.