The Calvin Klein Underwear ad campaign is fronted by none-other-than Kendall Jenner herself. Joining top models Joan Smalls, Isabeli Fontana and Edita Vikeviciute in a series of black and white images, the brunette beauty is captured in nothing more than lacy bras and underwear -- which is, of course, completely the point of the campaign.
Shot by photographer Mikael Jansson, the Calvin Klein Underwear ad campaign focuses on the tag line, "The original sexy." Melisa Goldie, Chief Marketing Officer of Calvin Klein, Inc., says, "Calvin Klein originated sexy and we’re going to reclaim, re-imagine and re-image it." Through the series of dark and simple imagery, it's clear that the brand doesn't need much to embrace this sensual attitude. That is, beyond the help of a handful of the hottest models around.
Moody Unmentionable Campaigns
The Calvin Klein Underwear Ads Star Kendall, Joan, Isabeli and Edita
Trend Themes
1. Sensual Underwear Ads - Disruptive innovation opportunities in the intimate apparel industry by reimagining the concept of sexy with bold and minimalist ad campaigns.
2. Lacy Bra Fashion - Opportunities in the fashion industry for designing and promoting trendy and comfortable lacy bras that appeal to the modern woman.
3. Black and White Imagery - Opportunities in photography and advertising industries to create visually striking campaigns using black and white imagery.
Industry Implications
1. Intimate Apparel - Disruptive innovation opportunities in the intimate apparel industry by reimagining the concept of sexy with bold and minimalist ad campaigns.
2. Fashion - Opportunities in the fashion industry for designing and promoting trendy and comfortable lacy bras that appeal to the modern woman.
3. Photography/advertising - Opportunities in the photography and advertising industries to create visually striking campaigns using black and white imagery.