Spreading her love of the fine penmanship of Farsi calligraphy, artist Parastou Forouhar decorates the interiors of rooms with her delicate calligraphy wall art in an ongoing project entitled 'Written Room.'
As an immigrant from the Middle East, Forouhar redefines blank spaces by injecting them with an element from her cultural identity. Both beautifying the stark white interiors and enhancing them with a mystifying language, the artist explains her work and the stunning calligraphic writing by stating, "in defying attempts by Western visitors to assign it meaning, the script remains locked into its irreducible pictorial graphicness and indissoluble representation."
It is not her intention for Westerners to understand her Farsi calligraphy wall art, rather she allows it to become ornamental and decorative.
Flourishing Farsi Interiors
Parastou Forouhar Covers Rooms with Enchanting Calligraphy Wall Art
Trend Themes
1. Farsi Calligraphy Wall Art - The trend of incorporating Farsi calligraphy wall art into interior design offers disruptive innovation opportunities for artists, designers, and home decor brands to create unique and culturally immersive spaces.
2. Cultural Identity in Design - The trend of injecting cultural identity into design allows for disruptive innovation opportunities for companies to create products and experiences that celebrate diversity and connect with a global audience.
3. Language as Decorative Element - The trend of using language, such as Farsi calligraphy, as a decorative element opens up disruptive innovation opportunities for designers and brands to explore new forms of visual communication and artistic expression.
Industry Implications
1. Interior Design - The interior design industry can leverage the trend of Farsi calligraphy wall art to offer unique and culturally immersive design solutions to clients.
2. Art - The art industry can explore the trend of injecting cultural identity into design to create thought-provoking and visually captivating artworks that celebrate diversity and cross-cultural connections.
3. Home Decor - The home decor industry can tap into the trend of using language as a decorative element to offer consumers a wide range of products, such as wall art, textiles, and accessories, that incorporate meaningful and visually appealing text-based designs.