As an alternative to the many indulgent cake snacks on the market that are laden with sugar and undesirable ingredients, Rule Breaker recently introduced a better-for-you Birthday Cake treat that's gluten-free, plant-based, nut-free and rich in fiber.
The individually wrapped Birthday Cake product is made with a base of chickpeas, which are the first ingredient in the formula. The school-safe snack is also free from top allergens like peanuts, dairy, eggs and shellfish, which makes it a perfect on-the-go snack for young ones. As a Birthday Cake flavor, the treat is topped with gluten-free sprinkles that are naturally colored with ingredients like spirulina algae and vegetable juices.
A growing number of chickpea snacks are being launched in sweet formats, including everything from brownies and dessert dips to cookies.
Chickpea-Based Cake Snacks
Rule Breaker's Plant-Based 'Birthday Cake' is Made with Beans
Trend Themes
1. Chickpea-based Snacks - Opportunity for creating more innovative and healthier snack options using chickpeas as a base ingredient.
2. Allergen-free Snacks - Disruptive innovation potential in developing snacks that are free from common allergens, appealing to a wider consumer base.
3. Plant-based Desserts - Growing market for plant-based dessert alternatives that are both delicious and nutritious.
Industry Implications
1. Snack Food Industry - Exploring the incorporation of healthier ingredients like chickpeas to create more nutritious and appealing snacks.
2. Allergy-friendly Food Industry - Opportunity to develop snacks that are free from allergens like peanuts, dairy, and eggs, catering to individuals with dietary restrictions.
3. Plant-based Food Industry - Creating innovative plant-based dessert options to meet the growing demand for healthier and sustainable food choices.