For its client Poco a Poco, creative agency Latona Marketing Inc. came up with an inventive cake packaging design that provides an alternative to wrapping the K&Q stick-shaped sweets in plastic bags. Taking inspiration from a chess board, this cake box design boasts long, protective sleeves that include a bold black and white checkered pattern.
Once the stick-shaped sweet boxes are removed from the larger tray component, cut-out windows on the side of the dessert packages provide a peek at the treat inside.
As well as boasting an eye-catching design, these chess-inspired dessert boxes are advantageous for keeping costs low, as they require no glue for assembly. As Latona Marketing notes: "Each sleeve is made out of a single piece of die-cut paper that allows the final shape to be formed by hand in only one step."
Elongated Cake Packages
This Cake Packaging Design Arranges Sweets in Long, Slender Strips
Trend Themes
1. Chess-inspired Packaging - Opportunity for more creative and visually appealing packaging design for other products, not just cakes.
2. Die-cut Paper Packaging - Potential for more sustainable and cost-effective packaging options for various industries, including food and beverage, beauty, and electronics.
3. Window Cut-outs - Possibility of incorporating window cut-outs in packaging design to showcase product contents and create more interactive experiences for customers, especially in fashion and beauty industries.
Industry Implications
1. Food and Beverage - Opportunity for more sustainable and visually appealing packaging design that helps lower production costs and enhance customer experience, especially in bakery and confectionery businesses.
2. Beauty - Potential for incorporating die-cut paper and window cut-outs packaging to create more engaging and environmental-friendly packaging for makeup products.
3. Electronics - Possibility for more creative and interactive product packaging such as incorporating window cut-outs and die-cut paper, that enhances customer perception, especially in mobile accessories and gadget industry.