Vika Kuropyatnikovae is a 25-year-old Ukrainian supermodel who dominates the Cake Magazine #4 issue in an editorial that sees her calm, cool, and collected as she poses in wildly disparate sections of a gorgeous, oversized loft and studio space.
Shot by Brazilian-born, New York-based photog Gustavo Marx, the Vika Kuropyatnikovae Cake Magazine #4 shoot features the Ford Models representative dressed down in a series of light, lush, skin-baring outfits that show the svelte figure that has made Kuropyatnikovae one of the go-to models for designers like Alexander Wang, Dolce & Gabbanna and Diane Von Furstenberg in Fashion Week runway shows over the last three years.
My favorite image from the Cake Magazine #4 shoot sees Vika with her back leaned up against a wall, clad in a dress with the stockings pulled up. Vika wears a detached but fierce expression on her face and exudes raw, unbridled sex appeal.
The Cake Magazine #4 issue is on newsstands now.
Implications - In a day and age where marketing often spreads from user to user through social media and online forums, one of the most effective ways a company can garner attention for its brand is through sexually charged advertising. By eschewing safe and conventional marketing in favor of an edgy, sexually charged one, the company establishes itself as one that is unafraid of controversy and values sensuality. This will draw interest from fashionistas, critics of the ad's sexual content, and the media alike.
Sensual Shower Shoots
Vika Kuropyatnikovae is Wet and Wonderful for Cake Magazine 4
Trend Themes
1. Sexually-charged Advertising - Opportunity for companies to establish themselves as edgy and controversial, drawing interest from fashionistas and media alike.
2. Controversial Branding - Companies can gain attention and differentiate themselves by embracing unconventional and provocative marketing strategies.
3. Social Media Marketing - Creating sexually charged advertising campaigns could generate buzz on social media and online forums.
Industry Implications
1. Fashion - Fashion brands can leverage sexually charged advertising to attract attention and create a unique brand identity.
2. Media and Entertainment - Media and entertainment companies can push boundaries with provocative advertising to capture public attention and generate buzz.
3. Marketing and Advertising - Companies in the marketing and advertising industry can help brands develop and implement sexually charged advertising campaigns for maximum impact.