Part of the brand's larger #EggsEverywhere launched ahead of the 2016 Easter season, a larger than life Cadbury stunt has seen the installation of three giant purple eggs in Loch Ness lake. The over the top brand stunt is the first in a series that should have consumers expecting to see more giant purple Cadbury eggs popping up across the UK.
The Cadbury stunt at Loch Ness was created by agency PsLIVE, while five other agencies (Golin, Carat, Elvis, RPM and Fallon) are working on the #EggsEverywhere campaign at large.
After the Loch Ness stunt is completed, Cadbury will be donating £5,000 to the lake's Visitor Center, while they will also give £1,000 to the Royal National Lifeboat Institute to help support local services.
Submerged Easter Egg Stunts
The Latest Cadbury Stunt is an Installation at Loch Ness
Trend Themes
1. Giant Brand Stunts - Creating huge brand stunts will continue to be a trend, especially for holidays and special events, in order to capture consumer attention and generate buzz around a product or brand.
2. Interactive Installations - Using interesting and interactive installations like the giant purple eggs in Loch Ness creates a memorable experience for consumers and can help to increase brand perception and engagement.
3. #hashtag Campaigns - Utilizing hashtags like #EggsEverywhere can help to organize a campaign, generate user-generated content, and increase social media visibility and engagement with a brand or product.
Industry Implications
1. Food & Beverage - The use of giant brand stunts like the Cadbury installation can be a great way for food and beverage companies to create buzz around a new product or seasonal promotion.
2. Marketing & Advertising - This type of interactive installation campaign requires the expertise of agencies like PsLIVE, Golin, Carat, Elvis, RPM, and Fallon to bring to life and help increase brand visibility and engagement.
3. Tourism - Donating to local organizations like the Visitor Center and the Royal National Lifeboat Institute after completing the stunt can help to improve brand perception and increase tourism to the area.