The latest Cadbury Hot Chocolate has been unveiled by Mondelēz International as a new product for the rising number of consumers seeking to curb their intake of sugar and sweeteners. The drink mix contains 30% less sugar than the original and isn't made with any artificial sweeteners to make it applicable to consumers seeking to restrict their intake of the ingredients. The hot chocolate mix is available in 280 gram jars at a cost of £2.49 and is likely to be a welcome new product for consumers looking to restrict their caloric intake.
Senior Brand Manger for Hot Chocolate and Refreshing Beverages at Mondelēz International Paul Smith spoke on the benefit of the new Cadbury Hot Chocolate to retailers saying, "By enabling shoppers to pick up their favourite hot chocolate in a reduced sugar variant, retailers can bring additional sales into the hot chocolate category."
Reduced Sugar Chocolate Drinks
The Latest Cadbury Hot Chocolate Has 30% Less Sugar Than Original
Trend Themes
1. Reduced Sugar - Opportunity for food and beverage companies to develop products with reduced sugar content to cater to health-conscious consumers.
2. Artificial Sweeteners - Potential for innovation in creating natural alternatives to artificial sweeteners that can be used in low-sugar or sugar-free products.
3. Caloric Intake Restriction - Growing demand for products that help consumers manage their calorie intake, opening up opportunities for companies to develop healthier alternatives.
Industry Implications
1. Food and Beverage - Food and beverage companies can capitalize on the trend of reduced sugar by creating healthier versions of popular products.
2. Sweeteners - The sweeteners industry can explore natural alternatives to artificial sweeteners, providing options for low-sugar or sugar-free products.
3. Health and Wellness - Opportunity for the health and wellness industry to develop products and services that help consumers manage their caloric intake.