The Cadbury Flake 'Unfold' is an interpretive take on Cadbury's new fluffy -ooking chocolate bar.
With peaceful music and a long fluffy dress, the commercial is quite interesting. It is very abstract and surreal with the blowing gown and the plain black backdrop. It turns the chocolate bar into a very picturesque piece of art. The Cadbury Flake 'Unfold' is the most interesting commercial I have ever seen.
Implications - Consumers have become apathetic to conventional marketing campaigns as media outlets have become saturated with similar campaign ideas. As such, Cadbury Flake employed high fashion imagery to sell their chocolate, a marketing tactic never before seen in the particular industry. Corporations looking to differentiate themselves from competitors may consider satirizing commonly used marketing campaigns of other industries.
Flowing Chocolate Ads
Cadbury Flake 'Unfold' is a Beautiful Peaceful Commercial
Trend Themes
1. Fashion-inspired Marketing - Corporations can draw inspiration from the high-fashion imagery used by Cadbury Flake to differentiate themselves in their marketing campaigns.
2. Artistic Interpretation - The use of abstract and surreal elements in advertising, as seen in the Cadbury Flake commercial, can create visually captivating and memorable experiences for consumers.
3. Satirizing Marketing Campaigns - By satirizing commonly used marketing campaigns in other industries, corporations can create disruptive innovation opportunities and stand out from competitors.
Industry Implications
1. Food and Beverage Industry - Corporations in the food and beverage industry can explore incorporating fashion-inspired marketing techniques to promote their products and differentiate their brands.
2. Advertising and Marketing Industry - The use of artistic interpretation in advertising, like the Cadbury Flake commercial, presents opportunities for creative agencies to develop visually captivating campaigns.
3. Media and Entertainment Industry - In the media and entertainment industry, satirizing commonly used marketing campaigns of other industries can create disruptive innovation opportunities that attract and engage a wider audience.