BVLGARI is partnering with Kpop sensation LISA from BLACKPINK to launch a limited edition watch inspired by the singer and her personal style. The new watch boasts a striking steel and rose gold piece with an etched bezel decorated with the BVLGARI logo. The watch's colorful face, which has green, blue, and purple hues and a circle of diamond hour markers, set it apart from other timepieces on the market. Additionally, cabochon-cut rubellite completes the pieces rose gold crown. The back of the timepiece is home to an edelweiss, LISA’s favorite flower, along with her initials and the BVLGARI name.
A steel band with a smooth finish completes the quartz-powered watch. The 33 mm size of the limited edition watch is available in 700 units, while the 23 mm version is available in 300 units. The BVLGARI x LISA collaboration is available online at the brand’s website for a limited time.
Diamond Multicolored Timepieces
BVLGARI Releases a Multicolor Watch With BLACKPINK’s LISA
Trend Themes
1. Multicolored Timepieces - The trend of creating timepieces with bold and unique colors will continue to grow with the introduction of collaborative pieces from luxury brands and popular figures.
2. Celebrity Collaborations - More luxury brands will continue to partner with popular celebrities and social media influencers to create unique and limited edition products that appeal to a wider audience.
3. Personalized Watches - Personalized watches featuring custom designs and engravings will become more popular as consumers seek unique and meaningful timepieces.
Industry Implications
1. Luxury Watch - Luxury watch brands will continue to create limited edition pieces in collaboration with popular figures and influencers in order to appeal to a wider audience and increase brand recognition.
2. Fashion - The fashion industry will continue to incorporate unique and bold colors in their products, including timepieces, in order to stand out in the market and appeal to a wider audience.
3. Jewelry - The trend of personalized and custom jewelry will continue to grow with the introduction of personalized watches featuring custom designs and engravings.