The Italian luxury brand Bulgari has commissioned four artists to present their personal interpretations of the term 'metamorphosis' through site-specific installations. Together, artists Azuma Makoto, Daan Roosegaarde, Ann Veronica Janssens, and Vincent Van Duysen offer their interpretations of metamorphosis at the Galleria D'Arte Moderna.
The project was commissioned for Milan Design Week 2021 and invites visitors to engage with a series of site-specific installations. Among the numerous reinterpretations of metamorphosis is Azuma Makoto's The Garden of Eden installation. This artist interprets the word metamorphosis as encapsulating the notion of life and fragility. This installation features a large brass tree with real fruits and flowers sprouting from it. Over time, the flowers and fruits change in color, form, and fragrance, which speaks to the fragility and mortality of natural beings.
Site-Specific Art Installations
Bulgari's Design Week Installation Explores the Term Metamorphosis
Trend Themes
1. Site-specific Art Installations - Commissioning site-specific art installations to promote luxury brands and offer unique experiences to visitors.
2. Interdisciplinary Collaborations - Collaborating with artists from diverse backgrounds for site-specific art installations to create unique and thought-provoking experiences.
3. Exploration of Conceptual Themes - Exploring conceptual themes, such as metamorphosis, through site-specific art installations to offer visitors a new perspective on the theme.
Industry Implications
1. Luxury Goods - Using site-specific art installations to promote luxury brands and engage customers in unique experiences.
2. Fine Arts - Collaborating with fine artists for site-specific installations to showcase their artistic vision and convey conceptual themes.
3. Hospitality - Integrating site-specific art installations in hospitality spaces, such as hotels, to offer guests a unique and memorable experience.