In an effort to make your beauty routine a little more eco-friendly, The Body Shop is buying recycled plastic to use in its shampoo bottles.
As part of a partnership with Plastics for Change, The Body Shop's Community Trade recycled plastic program aims to buy 250 tons of recycled plastic in the program's first year. The plastic will then be used to make shampoos bottles for The Body Shop. By 2020, The Body Shop has a goal of buying 500 tons of recycled plastic. By the end of 2021, the goal is over 900 tons of Community Trade recycled plastic.
Buy buying recycled plastic, The Body Shop aims to uses recycled materials for nearly three million hair care bottles by the end of 2019 alone.
Recycled Shampoo Bottle Initiatives
The Body Shop is Buying Recycled Plastic for Shampoo Bottles
Trend Themes
1. Recycled Packaging - Opportunity for businesses to incorporate recycled materials into their packaging, promoting sustainability and appealing to eco-conscious consumers.
2. Circular Economy - Emerging trend of creating closed-loop systems where products are designed for reuse and recycling, presenting opportunities for businesses to innovate in design and waste reduction.
3. Sustainable Beauty - Growing consumer demand for eco-friendly and sustainable beauty products, creating opportunities for businesses to develop and market green alternatives in the beauty industry.
Industry Implications
1. Packaging - Opportunities for companies in the packaging industry to develop and supply recycled packaging materials to meet the growing demand for sustainable packaging solutions.
2. Waste Management - Demand for improved waste management systems and recycling infrastructure to support the growing need for recycled materials, presenting opportunities for businesses to invest in waste management innovations.
3. Beauty & Personal Care - Opportunity for beauty and personal care brands to differentiate themselves by offering eco-friendly and sustainable products, attracting environmentally conscious consumers and driving market growth.