Although there are images and sometimes videos that accompany an online store's product pages, web shoppers ultimately miss out on the experience of seeing the exact item that they wish to purchase—this is a major issue that keeps many consumers from buying produce online.
While of the pitfalls of ecommerce are being addressed by augmented reality technologies, Walmart is now proposing its own solution with a 3D technology that will allow web shoppers the chance to individually approve pieces of produce for their online order.
The submitted patent from Walmart details that shoppers will be able to see 3D renderings of fresh products before they place an order for delivery or in-store pickup, offering them a better representation of a product as it truly is, rather than a stock photo depiction.
3D Produce Previews
Walmart's Newest Patent Aims to Help with Buying Produce Online
Trend Themes
1. Augmented Reality Ecommerce - The use of augmented reality technologies to address the issue of online shoppers missing out on the experience of seeing the exact item they wish to purchase.
2. 3D Visualization Technology - The development of 3D technology that allows web shoppers to see realistic 3D renderings of fresh products before placing an order for delivery or in-store pickup.
3. Improved Product Representation - The focus on providing web shoppers with better representations of products through technologies like 3D renderings instead of stock photos.
Industry Implications
1. Ecommerce - Opportunity for ecommerce retailers to implement augmented reality technologies to improve the online shopping experience and increase consumer confidence in purchasing produce online.
2. Retail - Opportunity for retail stores to adopt 3D visualization technology to enhance the product browsing experience and encourage more in-store pickups.
3. Produce and Grocery - Opportunity for produce and grocery stores to utilize 3D visualization technology to showcase the freshness and quality of their products, boosting customer trust and online sales.