The Starbucks Reserve Roastery in Tokyo is a destination for exclusive flavors and products and now, Starbucks Japan is treating the whole country to the Starbucks Butterscotch Latte for a limited time. At convenience stores across Japan, Starbucks is introducing prepackaged chilled coffee cups filled with a buttery caramel beverage.
The beverage boasts a rich base of butterscotch plus milk and hand-picked roasted coffee beans for a flavor that's said to be altogether bold, sweet and autumnal.
The prepackaged chilled latte is packaged in a colorful container that hints at the swirls of flavor inside. When it comes to enjoying the product, customers on the go will appreciate the included straw that comes with the exclusive Starbucks Butterscotch Latte.
Ready-to-Drink Butterscotch Lattes
Starbucks Japan is Sharing an Exclusive Buttery Caramel Latte
Trend Themes
1. Ready-to-drink Lattes - The popularity of prepackaged lattes presents an opportunity for companies to innovate with new flavors and packaging designs.
2. Flavored Canned Coffees - The introduction of Starbucks' Butterscotch Latte in prepackaged chilled coffee cups could inspire other coffee companies to explore the canned coffee market.
3. Limited-time Beverages - Limited-time beverage promotions can create a sense of urgency and exclusivity, encouraging customers to try new products while they are available.
Industry Implications
1. Convenience Stores - Butterscotch Lattes in prepackaged chilled coffee cups have the potential to become a new staple in convenience stores in Japan and around the world.
2. Packaging - Companies can create eye-catching and colorful designs for their packaged lattes to stand out on store shelves and attract customers.
3. Coffee Shops - Coffee shops can create their own unique prepackaged latte flavors to sell in-store or offer for distribution in convenience stores.